The appearance of Instagram took place in October 2010. Since that time hundreds of millions of users have created their accounts. To be more exact, more than 540 million. But the number of the most popular Instagram accounts is much smaller. For the most part these are accounts of celebrities, companies, global brands.
In this article, you will learn:
- What are the most popular and interesting Instagrams of brands and companies;
- What are the most popular and commented publications in these Instagrams;
- About the popularity growth of the Instagram and its forecast;
- The way to find the most popular and commented publications.
The popularity of Instagram
How much Instagram is popular? This chart was created according to Google’s, popularity in the United States, Ukraine and United Kingdom:
The chart of the Instagram popularity (comparison of dynamics of the US, Ukraine, United Kingdom). As we see in the United States Instagram began to gain popularity in the mid-2012 rapidly. In Europe, much later, in early 2014. To say the truth, the most popular Instagrams are American ones. One of the main reasons why it is so, is its place of occurrence – San Francisco, time of occurrence and of course social networking team.
In this article, I will add the most popular world Instagrams, interesting brands and companies (in my opinion. That is why the number of subscribers is not important).
Attention. Lets gather in this article the most popular Instagram accounts together! Add in comments very popular and active global accounts which you know. If I like them I will add them into this article in future.
Popular Instagram accounts of brands and companies
Aaaaand the first is… Try to guess who is it!!! – the official profile of Instagram:
instagram.com/instagram 214 mln. of subscribers
In this account very high quality and unusual photo are published. And here you can find the publication which scored from August 2, 2016 till February, 2017 the biggest number of “Likes” (2 208 515). And also it is the most commented post (29 362 comments).
Tool for the analysis of Instagram accounts
I use https://popsters.us tool. It has much more possibilities than just searching for the most popular publications in Instagram, Fb, Twitter, YouTube, Pinterest, G +, Flikr. You can find more information about using it to make your own search of most popular on Instagram here.
Timeframe of the most popular and commented publications
Further, I will also add a link to the most popular post for the following accounts, which scored the biggest number of “Likes” and the link for the publication which scored the biggest number of comments from 2 August 2016 till 28 February 2017.
instagram.com/gopro 11.5 mln. of subscribers
For Go Pro company, which produces action cameras, Instagram is an ideal platform.
The most popular publication in terms of number of “Likes” (486 707) for the period specified above.
And the post which was the most commented (25 418).
instagram.com/lamborghini 6.3 mln. of subscribers
instagram.com/generalelectric 275 thous. of subscribers
Quite unusual theme on Instagram. But this high-quality account is very exciting.
The most popular publication in terms of “Likes” (4565) for the period specified above.
And the post with the biggest number of comments (60).
instagram.com/nasa 19.8 mln. of subscribers
The most popular publication in terms of the number of “Likes” (747 883) for the period specified above.
And it is clear why this it is so. A photo of supermoon looks awesome.
And it is the most commented post as well (7549).
instagram.com/natgeo 70.6 mln. of subscribers
National Geographic Travel
instagram.com/natgeotravel 15.4 mln. of subscribers
instagram.com/nike 69.5 mln. of subscribers
instagram.com/redbull 6.6 mln. of subscribers
The most popular publication in terms of “Likes” (216 416) for the period specified above.
And the most commented post (8460) Video again. Those who are “in the subject line” will understand the reason for its popularity.
instagram.com/virginamerica 187 thous. of subscribers
instagram.com/starbucks 13.1 mln. of subscribers
instagram.com/playboy 5.8 mln. of subscribers
The most popular Instagrams in the world are English-speaking and Spanish-speaking. Instagram matches for the sports companies and culinary, tourism, photo orientation ones as well. But of course this is not a rule, the main thing is to be able to adapt the material for a given area, to use all its advantages. If General Electric can do it, you will succeed for sure!
Useful articles on a similar theme:
- Detailed Instagram statistics of any account – best ways to view;
- Best Klout Alternatives: Free and Paid tools to measure Social Media Influence.
P.S If you liked this article, please share it with your friends on social networks. I’ll be very grateful.
Here is video as a bonus 😉