Today Instagram is one of the fastest growing social networks with the most active users. And at the same time, Instagram doesn’t have its own statistics. How one can evaluate the effect of advertising, quality and activity of the accounts? Actually in this article you will learn how to compare several accounts, to monitor the dynamics and how to do many other things.
How to view Instagram statistics
The most suitable and convenient tools among the others (with their functional and cost of World ones) are:
The tool popsters.us
This tool is evolving actively and implementing new functionality all the time. There is a support of the most popular social networks (next foto) and Instagram is among them.
It is too long to enumerate all things that this tool is able to do. Here I highlight the main:
- You can compare and analyze several accounts in graphical form at the same time: activity per week, in percentage;
- Activity by hour, in percentage;
- Comparison of “Likes”, “Comments”, “ER” (subscribers engagement ratio);
- Ability to export data to Excel;
- Tool helps to analyze the most popular publications on Instagram and sort them by:”Likes”, “Comments”, “ER”, publication type (photo, video, text);
- Show the ER rate for each record;
- Also it is worth to highlight the following functions: You can add your favorite posts to “Favorites” and sort them by tags with the subsequent possibility of sending to the autoposting NOVAPRESS or TIME2POST;
- This tool does not have Instagram statistics app but it has very convenient mobile friendly interface;
- New function “Referencing”. It will analyze the texts of all the uploaded publications and show you the most often used words and hashtags;
- And more than 20 other useful metricks.
There is information that the monitoring of indicators of accounts will be added in the near future. Update. Instagram follower tracker was added on last week.
Hereinafter you will find more in the details.
Detailed Instagram account stats and analysis
While coming to the tool, select the social network Instagram, login through your profile (to access the Instagram statistics for any accounts). And you can start downloading the necessary accounts. The interface is intuitive and easy to use.
Attention! If you want to compare several accounts at the same time, choose the same time period while uploading each of them.
It is quite easy to view account statistics on Instagram (any profile). Downloading multiple accounts, you can choose the ones you will work now (an arrow in the lower right corner):
You can select all, and learn which of the publications were the most discussed and “viral” (i.e. gained the biggest numbers of “likes”). They can be analyzed and used for yourself, for example to enhance the activity of your accounts. I don’t recommend to copy totally. When you do Instagram accounts analysis the following possibilities will be especially delight for you.
Important update. Text referencing for analysis Instagram profile stats. The buttons “Text referencing (T)” and “Search” have appeared above filters by content type. What are they for? Using this function, you can find out what topics work better in the community. I think it is very useful for detailed Instagram stats and analysing text in accounts.
While clicking the “Referencing” button the texts from all the downloaded publications on Instagram accounts will be analyzed, the most often used words and hashtags will be shown for you (photo above). After clicking on any word or hashtag all the posts without this word (hashtag) will be filtered, and the tool will recalculate the amount of “likes”, reposts and ER (engagement ratio) of all filtered posts.
The recalculation of the amounts and ER will happen when any of the filters by content type is enabled, including the filters by pictures, videos, links, etc.
The “Search” button allows the filtering of all the records with a specific phrase, after which all the values and indicators will be recalculated.
In general, there is a huge field for action.
Tutorial video of this tool for Instagram stats:
Instagram accounts statistics in graphs
Next, very useful is option Instagram stats in graphs. Pressing the top button “STATISTICS” and (select all) you will see a display of all accounts parameters for the period of downloaded posts in graphical form.
Days of week
The average relative activity of one average post in one or another day of the week. Time zone is the same as the settings in that social network. All calculations have been carried out at your time zone. It is very usuful metric for Instagram account analysis and choosing the best time to publish posts. The following metric will further help clarify this important issue.
Time of day
The average relative activity of one average post in one or another hour of the day. Time zone is the same as the settings in that social network. For example, with this Instagram stats you will know when best time to publishing posts or publish advertisements.
For accuracy, download positions in the accounts for the same period. For example, I downloaded the publication for 90 days in these accounts. The average activity is taken per weekday and time of the day basing on these data.
Comparison of accounts by “likes”. It is clearly in the dynamics.
The total number of comments all published posts on a certain day.
Er (engagement rate)
Total ER of all published posts on a certain day.
ER index shows the quality of account, how well administrator maintains the account. It is useful to orient on this index when you select an account for advertising. The statistics on Instagram is needed to understand the account possibilities and the shortest ways to increase them.
ER post by days of week/Text length
The average ERpost of one average post with text certain length published in one or another day of the week. Time zone is the same as the settings in that social network.
ER post by time of day/Text length
The average ERpost of one average post with text certain length published in one or another hour of the day.
Relative activity by days of week/Text length
The average relative activity of one average post with text certain length in one or another day of the week. Time zone is the same as the settings in that social network.
Relative activity by time of day/Text length
The average relative activity of one average post with text certain length in one or another hour of the day.
The total number of posts on a certain day.
ER post by type of content
The average ER post of posts with different types of attachments. It is very useful metric for detailed Instagram statistics.
Hashtags / ER
The average ER post of posts with a certain hashtag. And of course, this Instagram statistics website can show many other useful and unique metrics. For example, recently was added Instagram follower tracker and you can receive data Instagram stats online. The information is updated at the time of download.
And few other useful graphs with stats for Instagram
Previously this stats for Instagram was inaccessible to everyone who wanted to know it. These metrics have been added recently. And now you can use it.
ER post by text length: The average ER post of posts with text certain length.
Posts by text length: The total number of posts with text certain length. Different types of attachments in a one post counts as separate post.
Relative activity by text length: The average relative activity of posts with different length of text.
Relative activity by type of content: The average relative activity of posts with different types of attachments.
Posts by type of content: The total number of posts with different types of attachments. Different types of attachments in a one post counts as separate post.
Hashtags: The total number of posts with a certain hashtag.
Next. You can click on “Show table” and you will see a comparative table with Instagram stats summary of all the downloaded Instagram accounts. There are displayed in a convenient form the main analytics indicators.
Statistics Instagram account in the form of monitoring indicators
The tool socialblade.com
The quick registration is needed to use the tool socialblade.com.
But first, about its abilities in brief. It can:
- Show the changes dynamics of the subscribers number by days;
- Show the total number of subscribers at the selected time, days;
- Display subscriptions dynamic of the account to other profiles;
- Show projections for the number of subscribers of the account and its publications basing on the current dynamics;
- Displays a list of the best accounts and allows comparing the profiles on the basis of the available data.
- This tool shows absolutely free Instagram stats.
Now in details about everything.
While visiting the section “Instagram” (horizontal menu at the top of the page) you will see that you can add accounts for statistics tracking. You can look through the Instagram statistics of the accounts which were added earlier. The sooner you add accounts, the more information you will have about them.
Next, turning to the selected/added account, you will see a button “User Summary, Detailed Stats, Future Projections”.
There is a small table with the basic account indicators in the User Summary tab. The following tabs include information about Instagram user stats in graphical form.
Here you will be able to monitor:
The increase of the subscribers number by days
The total number on the selected time (step in 1 day). That means the number of subscribers that user had on the selected date. It is convenient to view the results of advertising campaigns (for example).
The dynamics of subscribers growth
Here you can see how many people subscribed/unsubscribed from the account and on which days they did it.
The increase of the subscriptions number by days
In the “Detailed Stats” tab you can see the dynamics of the account subscriptions to other profiles. It is convenient to track “massfolloving”
Thank you for your searching up till this page.
The functionality of these tools does not intersect. Both of them have unique, useful features. And I am sure that thanks to them, you will have the complete picture about statistics on Instagram.
P.S If you liked the article, please share it with your friends on social networks. I’ll be very grateful.
Useful articles in a continuation of the topic:
- The most popular on Instagram, and quick search the best posts
- Most popular Instagrams of brands and companies.
Today I recommend to see an interesting video. What do you think who is faster? 😉