Most popular Instagrams of brands and companies in the world

The appearance of Instagram took place in October 2010. Since that time hundreds of millions of users have created their accounts. To be more exact, more than 540 million. But the number of the most popular Instagram accounts is much smaller. For the most part these are accounts of celebrities, companies, global brands.


In this article, you will learn:

  • What are the most popular and interesting Instagrams of brands and companies;
  • What are the most popular and commented publications in these Instagrams;
  • About the popularity growth of the Instagram and its forecast;
  • The way to find the most popular and commented publications.

The popularity of Instagram

How much Instagram is popular? This chart was created according to Google’s, popularity in the United States, Ukraine and United Kingdom:

The growing popularity of Instagram by countries

The chart of the Instagram popularity (comparison of dynamics of the US, Ukraine, United Kingdom). As we see in the United States Instagram began to gain popularity in the mid-2012 rapidly. In Europe, much later, in early 2014. To say the truth, the most popular Instagrams are American ones. One of the main reasons why it is so, is its place of occurrence – San Francisco, time of occurrence and of course social networking team.

In this article, I will add the most popular world Instagrams, interesting brands and companies (in my opinion. That is why the number of subscribers is not important).
Attention. Lets gather in this article the most popular Instagram accounts together! Add in comments very popular and active global accounts which you know. If I like them I will add them into this article in future.

Popular Instagram accounts of brands and companies

Aaaaand the first is… Try to guess who is it!!! – the official profile of Instagram:

Instagram

official account of Instagram

instagram.com/instagram 214 mln. of subscribers

In this account very high quality and unusual photo are published. And here you can find the publication which scored from August 2, 2016 till February, 2017 the biggest number of “Likes” (2 208 515). And also it is the most commented post (51 362 comments).

Tool for the analysis of Instagram accounts

I use the service https://popsters.us. It has much more possibilities than just searching for the most popular publications in Instagram, Fb, Twitter, YouTube, Pinterest, G +, Flikr. You can find more information about using it to make your own search of most popular on Instagram here.

Timeframe of the most popular and commented publications

Further, I will also add a link to the most popular post for the following accounts, which scored the biggest number of “Likes” and the link for the publication which scored the biggest number of comments from 2 August 2016 till 28 February 2017.

Go Pro

Go pro instagram account

instagram.com/gopro 11.5 mln. of subscribers

For Go Pro company, which produces action cameras, Instagram is an ideal platform.
The most popular publication in terms of number of “Likes” (486 707) for the period specified above.
And the post which was the most commented (25 418).

Lamborghini

lamborghini Instagram account

instagram.com/lamborghini 6.3 mln. of subscribers

The most popular publication in terms of the number of “Likes” (235 227) for the period specified above.
And the most commented post (1345), and that is a video. Again. It is trend. So take a note.

General Electric

Generalelectric on Instagram

instagram.com/generalelectric 275 thous. of subscribers

Quite unusual theme on Instagram. But this high-quality account is very exciting.
The most popular publication in terms of “Likes” (4565) for the period specified above.
And the post with the biggest number of comments (60).

Nasa

Nasa on Instagram

instagram.com/nasa 19.8 mln. of subscribers

The most popular publication in terms of the number of “Likes” (747 883) for the period specified above.
And it is clear why this it is so. A photo of supermoon looks awesome.
And it is the most commented post as well (7549).

National Geographic

National Geographic account on Instagram

instagram.com/natgeo 70.6 mln. of subscribers

The most popular publication in terms of “Likes” (1 419 948) for the period specified above.
And the most commented post (49 914) Very unusual video. You must watch it!

National Geographic Travel

National Geographic Travel on Instagram

instagram.com/natgeotravel 15.4 mln. of subscribers

The most popular publication in terms of “Likes” (489 705) for the period specified above.
And the most commented post (5343)

Nike

Nike account on Instagram

instagram.com/nike 69.5 mln. of subscribers

The most popular publication in terms of “Likes” (892 106) for the period specified above.
And this post is the most commented (6812) as well.

Red Bull

Red Bull account on Instagram

instagram.com/redbull 6.6 mln. of subscribers

The most popular publication in terms of “Likes” (216 416) for the period specified above.
And the most commented post (8460) Video again. Those who are “in the subject line” will understand the reason for its popularity.

Virgin America

Virgin America on Instagram

instagram.com/virginamerica 187 thous. of subscribers

I like this brand so much!
The most popular publication in terms of “Likes” (3338) for the period specified above.
And the most commented post (100).

Starbucks Coffee

Starbucks Coffee account on Instagram

instagram.com/starbucks 13.1 mln. of subscribers

The most popular publication in terms of “Likes” (532 138) for the period specified above.
And the most commented post (6173)

Playboy

Playboy account on Instagram

instagram.com/playboy 5.8 mln. of subscribers

And in the end of this collection is such account.
The most popular publication in terms of “Likes” (105 626) for the period specified above.
And the most commented post (713)

 

Resume

The most popular Instagrams in the world are English-speaking and Spanish-speaking. Instagram matches for the sports companies and culinary, tourism, photo orientation ones as well. But of course this is not a rule, the main thing is to be able to adapt the material for a given area, to use all its advantages. If General Electric can do it, you will succeed for sure!

Useful article on a similar theme:

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Here is video as a bonus 😉

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